Description of the Centre 

The Centre for Entrepreneurial Sustainability (CENTS) is dedicated to pioneering research that blends innovative entrepreneurial practices with sustainable development. Our approach leverages action research to tackle real-world challenges faced by various sectors, including industry, government, and non-governmental organizations (NGOs). 

Vision 

We envision a future where economic growth harmoniously coexists with the thriving of small and medium enterprises (SMEs), environmental health, and social equity. We believe that SMEs play a crucial role in driving innovation and fostering community development, making it imperative that their growth contributes positively to the environment and society. 

Mission 

The mission of the Centre is to conduct cutting-edge research that serves as a catalyst for change. We focus on the following key areas: 

• Action Research: We engage in collaborative, hands-on projects that identify and address pressing challenges within industries. Our research is grounded in the realities of the organizations we partner with, ensuring relevance and applicability. 
• Sustainable Solutions: We develop entrepreneurial strategies that empower universities, government agencies, NGOs, and industries to improve their sustainability practices. Our solutions are tailored to enhance operational efficiency while fostering social responsibility. 
• Knowledge Dissemination: We actively share our findings through publications, workshops, and seminars, aiming to educate and inspire stakeholders across various sectors.